Differential snack is in customer service, network owner of Black Dog had similar trajectory, started with hot dog cart on the street and now has 11 units.
Bread, sausage, ketchup, mustard, barbecue sauce, cheddar cheese and a coffee toast. The set of ingredients, seemingly trivial, warrants to the hot dog vendor Eneas Goncalves Dias, 49, an annual turnover of £ 108,000.
Mechanical technician, Aeneas, as he is known by customers, gave up the profession for 23 years to control a hot dog cart across from the Methodist University of São Paulo, in São Bernardo do Campo, ABC Paulista.
"My father sold popcorn in front of the college and I have followed from the age of ten. In the 1990s, he decided to give me a hot-dog cart for me to get through life alone. He said: 'You will shine in life,' "recalls the seller.
With a varied audience, including teachers, students, children and workers in the region in the neighborhood Rudge Ramos, Aeneas works from 9am to 22pm, Monday to Friday. Within this period, sells at least 150 hot dogs per day at R $ 3 each. In addition, there is an additional revenue with drinks and parties he would prefer not to detail.
The success of the cart, he says, has yielded to an invitation from the university. "I was called to open a store in the food court, but not accepted here because I have access to the public street. Inside, in addition to paying a high rent, could only serve the students, "he explains.
With the money he saved during his career, Aeneas is looking for a commercial spot to open its first store fixed: a 'hot-dogueria ".
The growth, however, does not mean it will leave your cart. "I will continue selling hot dogs on the street because here is my root and root does not leave us," he argues, quite proud.
Not to abandon its target audience, Aeneas plans to open a high street store in the neighborhood Rudge Ramos. Thus, he explains, can serve the same audience that gets in your cart, but in a larger space and more planned.
Hot dog vendors are scattered throughout the country, but not everyone gets the same result in the end of the month. In the case of Aeneas says, the secret lies in its treatment of customers, how to accept credit, decorating preferences of the most assiduous and save the car from teachers. The rest, he says, "is a common procedure among all vendors of hot-dog."
Well known in Rudge Ramos, the seller has already been called to be councilor twice - the last time in the last election. "I refused because they had many applicants and I want to be more prepared. Maybe next election? "Suggests.
Black Dog
As Aeneas, Leandro Neves, 38, owner of the fast food chain Black Dog also started with a hot dog cart on the street simple.
To have money to go out with his girlfriend and pay an English course, Neves started selling hot-dog with a colleague in front of his father's store in São Paulo, at 18. "I met a person who was able to buy car and support a family on a hot dog. I was curious and wanted to try it too, "he recalls.
With society undone months later, the young man decided to sell hot-dog alone. Personalised business, changed the point to Avenida Paulista, where today stands the Fnac, and put the name of the shopping "Black Dog", so began the history of the brand.
"I had it embroidered uniform logo and put the dog in the cart. At that time, was already earning money from hot dog because it had a large clientele. The place became a meeting point, "he says.
In 2001, however, Neves had to discard the cart after a seizure Police. But what was to be a problem, it was a push for the seller to open its first store.
Walking through the area of Paulista Avenue, he found a spot available for diner. He ran to the bank, took a loan and opened its first store Black Dog, Alameda Joaquim Eugenio, lane Avenida Paulista, in front of the current store brand.
Today, the network has three stores and eight franchises, one in El Salvador and the rest of the State of São Paulo. Last year alone, the Black Dog brand grew 63% in revenue.
In June, the snack kiosk format debuts on Friday the ABF (Brazilian Franchising Association), which takes place from June 12 a15 at Expo Center Norte, in Vila Guilherme, North Zone of São Paulo.
Customer Complaints
Despite the optimistic outlook, the business challenge is keeping the roots of the old hot dog stand, according to Neves.
"I have received many complaints from customers about the industrialization of the hot-dog. I tried to copy the model McDonald's and Burger King production, but I think our clientele prefer a more artisan, "says the entrepreneur, who also had to terminate contracts with three franchisees for breach of the standards set in the contract.
To redeem the clientele, the entrepreneur will modify the production process of its flagship: the Alameda Joaquim Eugenio de Lima, lane Avenida Paulista. As the shopping street, the hot dogs will be produced in front of the customer. "We had no reduction in revenue, but consumers lose. I want the success of the brand back. "
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